Our Mission is to Elevate everyday snacking
Meet The Founders
Bryan
I've always loved snacks. And I’ve counted carbs since I tried the Atkins diet back in the day. The problem was that every time I found a snack that tasted great, it was loaded with carbs and was actually pretty bad for you. Snack bars seemed mostly all gimmicks and lies. I knew there had to be a better option.
I started experimenting in my kitchen with one simple goal: create a snack bar that people would actually crave, without all the unnecessary carbs, and loaded with protein and fiber.
My 15+ year background in marketing and new product innovation across leading consumer and technology brands gave me the motivation to start my own brand.
I asked my friend DJ, a renowned food scientist, to join the journey and turn this idea into a reality.
That's how Believe It! Snacks was born.
You truly need to try one of our snack bars to believe it!
DJ
Just like Bryan, DJ believes that snacking is the way of life! She is always on the lookout for new snacks to try! Being trained in food science and nutrition, and a health and wellness conscious snacker, her go to snacks have to be delicious and healthy.
DJ has been a consumer of snack bars for a long long time… she loves the convenience and taste, but she’s always bothered by the high sugar and carbohydrate contents. She knows that those are empty calories.
When Bryan talked to DJ about the low carb snack bar idea, DJ believed it! The Low Carb Snack Bar is born! A healthy snack bar option, low carb with protein and fiber, yet, not to compromise on taste!
DJ holds a Ph.D. in Food Science and has over a decade experience in food and supplement industries to bring innovative products to life.
Happy snacking with our Low Carb Snack Bars!
Made with care by two snackers for all the snackers in the world!